During my internship at the Grão Vasco National Museum, I created digital content for the Grão Vasco Route, a tourist itinerary that crosses four districts of Portugal and connects the museums with works by Vasco Fernandes, known as Grão Vasco.
In the visual identity proposed for the artistic route that pays tribute to Vasco Fernandes - Grão Vasco - Portuguese Renaissance painter, there are two prominent elements: the location pin and the term “Grão”. The route has a route that encompasses Viseu and six other cities, covering four districts: Porto, Coimbra, Viseu, and Lisbon. Allowing visitors to appreciate all of the painter's works spread across the country, the location pin symbolizes all the sites that make up the route. The emphasis on the word “Grão” is because the painter is famous for this epithet.
In the visual identity proposed for the artistic route that pays tribute to Vasco Fernandes - Grão Vasco - Portuguese Renaissance painter, there are two prominent elements: the location pin and the term “Grão”. The route has a route that encompasses Viseu and six other cities, covering four districts: Porto, Coimbra, Viseu, and Lisbon. Allowing visitors to appreciate all of the painter's works spread across the country, the location pin symbolizes all the sites that make up the route. The emphasis on the word “Grão” is because the painter is famous for this epithet.
Construction
For the main logo (horizontal), the diagonal of the letter “A” in route was aligned with the diagonal of the letter “V” of Vasco and the location pin emerged from the junction of these letters. In the secondary (vertical) logo, the word “rota” was removed.
Safety margin
The safety margin ensures the logo's visual clarity. There must not be any other graphic element in the area delimited.
Scalability
The minimum height allowed for both logos (vertical and horizontal) is 25 px.
Color Options
Applications on colored backgrounds must be in white or black, depending on the most favorable contrast.
In another branding project for a clinical psychologist, the challenge was to incorporate elements that were meaningful to the client into a cohesive design. The inclusion of Psi (Ψ), the symbol of psychology, and an olive tree, in reference to her surname, was requested. In response, to capture the essence of these elements, I developed a design that harmonized Psi with the stylized shape of an olive tree, creating a distinctive emblem that reflects both her profession and her family heritage.The color chosen was a dark green, in line with the olive tree theme and symbolizing aspects such as health, vitality, and tranquility, which are fundamental in psychology. This dark green also contributes to the feeling of serenity and balance, important aspects in the client's clinical practice. The result was a visual identity that effectively communicates the client's profession and personal values, while also conveying the therapeutic qualities of her practice.
